
There is a lot to be said for hard work. With hard work, you can make an impression on your boss, finish projects ahead of schedule, sell more, buy more, produce more, and gain the respect of your peers, among a host of other things.
Unfortunately, success in the world — or at least financial success — is not determined by hard work alone. If it were, all the single mothers out there working two jobs while caring for their children and going to school would be the most successful people on the planet.
The gritty truth is that to go the distance in the working world, you need to master one other skill if nothing else: networking.
Many of you reading this probably cringed when you read that nasty word. I almost cringed writing it. Whether because you see through the phoniness of it (all you Holden Caulfield’s), or because you are simply terrified of talking to people, networking can have some pretty negative associations.
But I think that in large part the negative associations are attached to images of stuffy get-togethers where middle-aged people in suits and evening dresses drawling on about their trust funds. This scenario is mostly fiction (I do have to confess that it does happen, but not nearly as frequently as Hollywood would lead us to believe).
In reality, there are numerous ways to network that are much more authentic, casual, and enjoyable than these formal conferences held in lonely hotel ballrooms.
And whether you like it or not, networking is an important part of your professional life. So if industry happy hours don’t appeal to you, consider one of the following, perhaps less pretentious, options:




